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Farm Comunitarios. 2022 Jul 21;14(3):5-14. doi: 10.33620/FC.2173-9218.(2022/Vol14).003.02

A qualitative study of barriers and facilitators in the demand for Community Pharmacy Services in Spanish community pharmacies

Qart-Fernández I1, Bermejo M2, González-Álvarez M3, Melero-Zaera A4, Mud-Castelló F5, Baixauli-Fernández VJ6
1. Farmacéutico comunitario en Benidorm (Alicante). 2. Doctora en Farmacia. Catedrática en Universidad Miguel Hernández, Elche (Alicante). 3. Doctora en Farmacia y profesora en la Universidad Miguel Hernández, Elche (Alicante). 4. Doctora en Farmacia y profesora en la Universidad de Valencia 5.  Doctor en Farmacia. Farmacéutico comunitario en Ondara (Alicante). 6. . Doctor en Farmacia. Farmacéutico comunitario en Mislata (Valencia).
Qart-Fernández I, Bermejo M, González-Álvarez M, Melero-Zaera A, Mud-Castelló F, Baixauli-Fernández VJ. A qualitative study of barriers and facilitators in the demand for Community Pharmacy Services in Spanish community pharmacies. Farm Comunitarios. 2022 Jul 21;14(3):5-14. doi: 10.33620/FC.2173-9218.(2022/Vol14).003.02
Abstract : 

Introduction: Recent studies have revealed the benefits of Community Pharmacy Services (CPhS) on patients’ quality of life and health systems. These services are health activities provided by the community pharmacy (CP), to prevent disease and improve the health by playing an active role in optimising the use and outcome of treatments. However, in Spain there is a low percentage of community pharmacies that offer these services, except for dispensing, minor ailment service, measurements of clinical parameters, health education/information and compounding, which have been established in the profession for a long time.

Aim: Assess facilitators and barriers in the demand for CPhS by potential users, from the product approach according to the Marketing Mix 4Ps.

Material and methods: Exploratory, explanatory qualitative study based on grounded theory, by means of inductive analysis applied to semi-structured, individual and group interviews.

Results: Barriers and facilitators are similar for all the CPhS analyzed, with some exceptions. These barriers and facilitators are multifactorial, because they are linked to the pharmacy, the user, external factors and the pharmacist.

Conclusions: Barriers in the demand for CPhS are poor adaptation to user needs, unintelligible names, lack of integration of CP in the health system, lack of knowledge about CPhS, insufficient evidence of success and satisfaction in services perceived as similar performed outside the CP. However, the facilitators that help increase the demand for CPhS are the attitude and aptitude of the pharmacist, the fair treatment of the patient, accessibility, closeness and comfort of the CP and the patient’s need to improve his health status.

 

 

 

 

 

 

 

 

 

 

 

Keywords : 
Clinical Pharmaceutical Services; Community Pharmacy Services; Community Pharmacy; Marketing of Health Services; Primary Health Care; Qualitative Research
Article download link: 
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Editor: © SEFAC. Sociedad Española de Farmacia Clínica, Familiar y Comunitaria. 
Copyright© SEFAC. Sociedad Española de Farmacia Clínica, Familiar y Comunitaria. This article is available from url https://www.farmaceuticoscomunitarios.org/. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. The images or other third party material in this article are included in the article’s Creative Commons license, unless indicated otherwise in the credit line; if the material is not included under the Creative Commons license, users will need to obtain permission from the license holder to reproduce the material. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/deed.en

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